VideoAmp partnered with Ipsos, a global independent market researcher, to better understand how publishers, marketers and agencies are tackling the convergence of traditional television and digital advertising in 2019. Out of 100 brands, 100 agencies and 100 publishers (known as Sellers) interviewed, we found one overall trend: a growing desire to make smarter, audience-based decisions.
With advanced technology bringing constant change in the way audiences discover and consume TV and digital content, it’s critical that advertisers move beyond today’s siloed, broad-based buying approach and make smarter, audience-based decisions with a cross-screen platform.
Download the ebook and the survey to learn:
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Operational challenges and decision-making processes that prevent brands and agencies from adopting a cross-screen, audience-based approach
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How many brands, agencies and publishers are successfully planning their TV and digital in concert and are currently using a single software solution for cross-screen planning and measurement
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Why you need to take an audience-based buying approach and how to get started with a cross-screen platform like VideoAmp
Download Our Ebook & Survey
 Succeeding in a Converged
World Ebook
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 2019 State of the
Industry Survey |
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