Nearly three-quarters of media buyers want to make smarter, audience-based decisions for both digital and linear TV, according to VideoAmp’s 2019 State of the Industry survey, conducted by Ipsos. But only 47% execute their campaigns with first-party data, and 41% execute with third-party data. A shift needs to take place. Instead of using broad-based age, gender and other vanity metrics, advertisers need to optimize media investments to business outcomes that matter, such as sales lift, store visits and conversions.

91%
have the same team plan both digital and TV, but plan each effort separately
1/3
use a single software solution for cross-screen planning and measurement
11%
is the expected growth outcome for planning and measurement solutions in 2020

 

Register for our on-demand webinar to hear experts from VideoAmp and Merkle share insights on:

  • How brands are evolving their planning, execution and measurement of TV and digital to keep up with today's changing paradigms

  • How to demystify converged TV and digital platforms and accelerate optimization of your media investments to business outcomes

  • Practical use cases to better optimize media investments across TV and digital channels

 


Meet Our Speakers

 
Andy Fisher
SVP, Product Strategy 
M1 – Merkle
 
Michael Parkes
Chief Revenue Officer
VideoAmp

 

 
 

REGISTER TO ACCESS OUR ON-DEMAND WEBINAR