CHOOSE YOUR TUESDAY (6/18/19) EVENTS

THE $200 BILLION TV
SPEND RESHUFFLE
(THE BATTLE FOR VIDEO)

As the TV viewing audience shifts from linear to addressable, who is best served to control the budgets for OTT? Should the digital natives & programmatic teams armed with data and platforms take the lead? Or should the budget rest with the traditional buyers of TV with deep domain, brand safety and market expertise? Should all video be treated equally? Do digital buyers focus too tightly on data and lose the ‘serendipity’ that’s required for top-of-the funnel brand building? How do we maintain frequency caps across buys if they are separated? How do we rationalise CPP and CPM to compare apples to apples? These are some of the questions to be hotly debated.

REGISTER HERE

UNIFIED CROSS-SCREEN
TV & VIDEO ADVERTISING
HAS FINALLY ARRIVED

This panel will present for discussion the newest learnings and case studies in crossing the chasm between digital video and OTT to conventional, linear TV in North America, and what these early innovations may impact the rest of the world. In addition to discussing and demoing the latest innovations in cross-screen software and data assets, we will review the impact that convergence across channels is having on each link in the sight, sound, and motion value chain, including:

Planning & Allocation
Activation & Optimization
Measurement & Attribution

AFTERNOON CRUISE
TO ST. TROPEZ

After these two panels, set sail with us on VideoAmp's yacht, Antisan, for an afternoon cruise to idyllic St. Tropez. Cocktails and cuisine will be served. Due to high demand, this exclusive event is by invitation only (no plus ones). RSVP does not guarantee entry. You will receive an email confirmation once your spot has been confirmed.

Guest Moderator:
Joanna O'Connell, VP Principal Analyst, Forrester Research

Panelists include:
Jonathan Steuer, Chief Research Officer, Omnicom Media Group
Allison Metcalfe, GM LiveRamp TV, LiveRamp
Jodie McAfee, SVP Sales & Marketing, Vizio’s Inscape
Ross McCray, Co-Founder & CEO, VideoAmp

Moderator:
Ryan Joe, Managing Editor at AdExchanger

Panelists include:
Jay Prasad, Chief Strategy Officer, VideoAmp
Jay Stevens, President, Hudson MX
Oleg Korenfeld, Global Chief Platforms Officer, Wavemaker

11:00 am to 11:45 am

11:45 am to 12:30 pm

12:30 pm to 5:30 pm

VideoAmp Yacht Antisan
Le Vieux Port, Jetée Albert Edouard, Cannes